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Third party websites, such as the one you used, sell their digital products cheap because they get them through malicious practices.
Your only solution is to take your issue up with the people who sold you the key. If they refuse the refund, then that’s that.
You didn't even mention the name of the game, so we can't look up SteamDB to see what kind of licenses/keys they know about. However, we cannot determine the kind of key you actually got, even if we had it -- nobody can. Even those scam shops like the one you used can't be sure; they have to rely on their sources to not lie to them about what they are selling -- there is NO way to "check" a key, or to get any information out of it, short of redeeming it to see what happens. When that works you also know what key you got... but the key will be used.
If you want customer support, contact the site that you have used to purchase your key.
It was The Last of Us part 1, I've messaged customer services on the site, I'm not worried the site is well established and I've been using it for years not just for Steam keys, I just thought maybe there was something on Steam's end I might not have known about etc.
Thanks anyway ☺️
Oh... I have no idea what they have been trying to accomplish, but their license page on SteamDB[steamdb.info] looks like big mess.
There is a sale, but it's not a particularly good one -- Steam gets 50%, other stores get a slightly better discount, but no major outliers here.
Don't put too much faith in "worldwide" or "global" terms on keys. There is almost always a regional restriction of some kind. And remember there is no clear definition to "rest of the world" either.
Dealing with those sites are a do at your own risk.
Yes there is, WW ( World Wide) and RoW (Rest of World) are both regions.
Example - https://i.postimg.cc/3JT6kqZw/Screenshot-2025-05-27-212556.png