Dawn of War Franchise pack

[StormXLR]

There is something wrong with DoW franchise pack

http://store.steampowered.com/sub/44370/
Price of individual games: $102.24
Bundle cost: $139.99

50% discount on em all but not the franchise pack?
I wanted to get 2 bundles for my friends but not at 140 usd for 5+ year old games.
Im thinking someone forgot to add the discount to franchise packs. 2 years ago I got the bundle for 10 usd on the winter sale I think. Shouldnt it be more cheap this year?
Someone needs to get this sorted, this summer sale feels really half assed, and no offence meant to anyone its just feels like there was much less effort put in this one compared to previous holiday sales.