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Which is it? Please do elaborate
No, that's not how it works. Some games can be activated on Steam, but the majority can't. You either get a physical copy that tells you that you need Steam in order to play it or buy it off of Steam. Else the chances of it being redeemable on Steam is low.
https://support.steampowered.com/kb_article.php?ref=7480-wusf-3601
That's the list of retail games which can be activated on Steam.
jus to answer your question, there is only a selction of titles are are able to be redeemed on Steam, but as of today most games which can be redeemed mostly because they are from Steam, show a icon on the back or front saying you must have a steam account to activate etc.
All the Total War games are SteamWorks titles. Steam is the only place on the PC you can play them. That is why they are not on the list
no need for a key at all than.
the account you post from now never owned anything.
look at the account name in the email and recover your account.