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Steam is aware that Steam and Valve are brands right? Where are the mousepads and mugs and towels with steam/valve logos on them?
However, if you order a custom mouse pad for yourself, it should be fine.
^This
Shouldn't an issue. Just like there are tons of sites that sell custom t-shirts and other apparel and u can put any logo on it u wish via design submission. Since it is on a personal per-order basis and not for mass production and/or commercial re-production; it should be perfectly fine.
For official Valve Gear; they have a separate store for this:
http://store.valvesoftware.com
For other game related gear, look at the various branded sites who sell Mouse Pads, Keyboard, Mouse, Headsets; etc. Such as Razer, SteelSeries and many others.
valve will likely ignore you unless you sell items with copyrighted trademarks/brands belong to valve/steam.
many t-shirt printing companies in the philippines do parody of many brands/trademarks like 'intel inside' being turned into 'inutil inside' (tagalog, meaning inutile inside).
afaik, intel did not yet ask for cease/desist order or sue the companies.