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https://store.steampowered.com/genre/Free%20to%20Play/
And now if you want to hide them, you can easily see all the f2p titles now. Just click the top f2p game, then while holding shift, click the last f2p game on that category list, right click > Manage > Hide selected games
At the end of the day, you cannot make this category. You can only make one that catches some free games.