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You can download and install the game using your Steam -client from then on. In some case scenarios (where Steamworks is its only DRM), you even have to.
So basically there is no drawbacks to buying games from them instead of Steam. They get imported as usual to my game library and I can still get cards etc.
Then the obvious follow up question is why doesn't Steam match their prices?
As long as they are Steam keys. HB and other stores sell keys for OTHER clients too.
And holy crap you can save money on that site. Think i saved like 150 euro or so =)
There's also a button on the bottom left called [Add a Game...] under which there is [Activate a Product on Steam]
If all else fails, you can also access this address (browser protocol) on either your Windows Run, or a web-browser
There is no way to redeem the keys without using the client.
I will try this as soon as I have opportunity.
I didn't get a key - if they don't mean the transaction code, which I don't think. All I got was a mail with all the games titles and the text "Your games are ready for download - click the pictures". (or something very similar)