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F2P always seems to be Complimentary
So far, my impression has been that "complimentary" is when you get the game as a free giveaway through the store. External keys are always "Retail".
As an exception, when I used the Borderlands Granting Tool on my retail-DVD, the resulting game was registered as "Complimentary" as well. So, I'm guessing "Complimentary" is everything that's not a regular purchase or key.
Half-Life 2: Episode One Complimentary
Half-Life 2 Retail Standard Complimentary
Half-Life Platinum Pack Complimentary
All 3 are retail purchases
What is there to worry about?
All Valve as well? Thing is, Valve hasn't properly separated Steam from their own games, and it is very well possible that their own keys behave slightly different from anyone elses keys for some reason that only Valve might or might not know.
I doubt that "time" has anything to do with that. I'm pretty sure they can tell exactly what kind of box a key was included with.
I stopped buying all my games as, Purchase for myself and started buying the as Gifts unless, I wanted to install them right away. I know what I have purchased to play and/or, as a gift.
I also tend to give out games to friends from time to time.
I don't have any really old non-valve games, but here are a couple of my earliest items:
Left 4 Dead Retail Retail
The Orange Box Retail Complimentary
All the valve games before the orange box are also complimentary. The complimentaries after are basically:
free giveaways
automatically included free dlc
f2p
I'm pretty sure Forcen is mostly right in that how certain old key activations were recorded is different from how more recent ones are recorded.
I only have one gift on my account, but it is listed as "Gift/guest pass", not "Complimentary" :-)
It's really nothing to worry about.