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Just asking about the rules of Steam coupons, don't be an ♥♥♥♥♥♥♥.
Steam doesn't even stack their own stuff. Like back when I didn't have "Deus Ex Human Revolution Directors Cut", I was entitled to a regular -80% discount due to having the old game with the DLC. So, the shop asked €3,99 from me.
HOWEVER, with the usual sales discount being -75%, the shop would ask €4,99 from me during a sale. It wouldn't take my regular €3,99 and discount it, or even just choose the better discount of the two: the game had a -75% discount, so no other discounts were applied. That's one of the situations where opting out of a sale might be useful, as in "I know it's on sale, but could I please pay the regular price?" :-)
I believe coupons require the same caveat: if you have a -90% coupon, and the game is on a -75% sale, chances are that you want to wait until the sale is over... provided your coupon doesn't expire before that, of course.
No you didn't. You should have learnt that if you keep taking 1/2 away of something - you don't end up with zero at any point.
Your £10 game would be £7.50 after the first 25% coupon (25% off 10.00), £5.62 after the second (25% off £7.50) and then £2.81 after the final 50% coupon (50% off £5.62). - Total discount approx 72%.
Regardless of that, you can't stack coupons and you may find that if a game is on sale, it won't use a coupon (they generally state they cannot be used with any other offer - although there have been exceptions to this).
The best thing to do is try and see what it states the final purchase price would be.
OMFG, I was talking about discount of the FULL PRIZE. I mean, have you ever seen a coupon for a coupon for a coupon? The game prize is 100%, the promotion is -50% of the game prize, and both coupons are -50% prize. Which gives - caution - 0% of the prize! Which means free, by the sake of logic! Why do you want to divide the coupons' value on half?