How much does a game company like Activision, Ubisoft, EA,... have to pay to bring the game to Steam?

[Kess]

I'm sorry for asking an unrelated question about the game, to be honest I am analyzing the business model that Steam Sales are using and I have not found any information on the costs that manufacturers have to spend out for a game. All I know now is around Steam direct, a program for individual and small developers. This knowledge is only used for the E-commerce subject report at the school, so please don't worry.

[Supafly]

they dont pay to come to Steam. Valve takes a cut from all sales as their fee

[Kargor]

Yes, Steam takes a cut from sales. Rumor has it that this is 30%, but they take a lower cut from publishers exceeding a specific sales threshold.

Whether or not they have additional agreements with the really huge publishers -- I don't know. In the end, it would (most likely) just be an individually negotiated cut; however, I believe that's what the lower cut is meant to do anyway: make things more attractive for the big players.

[Cathulhu]

Good luck getting definite answers as NDAs are a thing. There are reasons why such number aren't discussed in public.

[Brian9824]

It should just be a flat fee of $100 that is only kept if your game doesn't meet minimum sales thresholds and then

30% of all sales up to first $10 million
then 25% between 10 and 50 million
and 20% for every sale after 50 million.

[Kess]

Originally posted by brian9824:

It should just be a flat fee of $100 that is only kept if your game doesn't meet minimum sales thresholds and then

30% of all sales up to first $10 million
then 25% between 10 and 50 million
and 20% for every sale after 50 million.

I belive that $100 fee is just for invindual game maker. I think the answer i mark is the correct infomation.

[Kess]

Originally posted by Cathulhu:

Good luck getting definite answers as NDAs are a thing. There are reasons why such number aren't discussed in public.

Only for study =)

[Brian9824]

Originally posted by handSamlOt:

Originally posted by brian9824:

It should just be a flat fee of $100 that is only kept if your game doesn't meet minimum sales thresholds and then

30% of all sales up to first $10 million
then 25% between 10 and 50 million
and 20% for every sale after 50 million.

I belive that $100 fee is just for invindual game maker. I think the answer i mark is the correct infomation.

Steam advertises it as being available to ANY developer with no restrictions. I've not seen anything ever posted that contradicts that. https://store.steampowered.com/sub/163632/

The fee is not their primary revenue source and just covers the resources for setting up the store/page. It wouldn't make sense to charge differing fee's based on publisher size. That is the entire point of charging based on sales.


Also the fee schedule I posted is the confirmed breakdown of pricing. They revamped it earlier this year so its 100% confirmed.

[Kess]

Originally posted by brian9824:

Originally posted by handSamlOt:

I belive that $100 fee is just for invindual game maker. I think the answer i mark is the correct infomation.

Steam advertises it as being available to ANY developer with no restrictions. I've not seen anything ever posted that contradicts that. https://store.steampowered.com/sub/163632/

The fee is not their primary revenue source and just covers the resources for setting up the store/page. It wouldn't make sense to charge differing fee's based on publisher size. That is the entire point of charging based on sales.


Also the fee schedule I posted is the confirmed breakdown of pricing. They revamped it earlier this year so its 100% confirmed.

So you mean $100 for every game sold on Steam, no exception? I mean that the company like Activision has to pay this fee also???

[Prof.Jackie]

Originally posted by Kargor:

Yes, Steam takes a cut from sales. Rumor has it that this is 30%, but they take a lower cut from publishers exceeding a specific sales threshold.

Whether or not they have additional agreements with the really huge publishers -- I don't know. In the end, it would (most likely) just be an individually negotiated cut; however, I believe that's what the lower cut is meant to do anyway: make things more attractive for the big players.

That's not a rumor, steam publicly announced the exact numbers last year

we’ve created new revenue share tiers for games that hit certain revenue levels. Starting from October 1, 2018 (i.e. revenues prior to that date are not included), when a game makes over $10 million on Steam, the revenue share for that application will adjust to 75%/25% on earnings beyond $10M. At $50 million, the revenue share will adjust to 80%/20% on earnings beyond $50M. Revenue includes game packages, DLC, in-game sales, and Community Marketplace game fees. Our hope is this change will reward the positive network effects generated by developers of big games, further aligning their interests with Steam and the community.

https://steamcommunity.com/groups/steamworks/announcements/detail/1697191267930157838

[Brian9824]

Originally posted by handSamlOt:

Originally posted by brian9824:

Steam advertises it as being available to ANY developer with no restrictions. I've not seen anything ever posted that contradicts that. https://store.steampowered.com/sub/163632/

The fee is not their primary revenue source and just covers the resources for setting up the store/page. It wouldn't make sense to charge differing fee's based on publisher size. That is the entire point of charging based on sales.


Also the fee schedule I posted is the confirmed breakdown of pricing. They revamped it earlier this year so its 100% confirmed.

So you mean $100 for every game sold on Steam, no exception? I mean that the company like Activision has to pay this fee also???

No, its $100 to create the store page and get access. Same for everyone. That money is just to prevent people from spamming the store with fake games. After $1,000 in sales its refunded. They make the money off the games being sold, not the creation of a store page.

After the game is listed steam's revenue comes from the game sales with the breakdown I posted starting at 30% and dropping to 20% for bigger AAA games with lots of sales.

[Kess]

Originally posted by brian9824:

Originally posted by handSamlOt:

So you mean $100 for every game sold on Steam, no exception? I mean that the company like Activision has to pay this fee also???

No, its $100 to create the store page and get access. Same for everyone. That money is just to prevent people from spamming the store with fake games. After $1,000 in sales its refunded. They make the money off the games being sold, not the creation of a store page.

After the game is listed steam's revenue comes from the game sales with the breakdown I posted starting at 30% and dropping to 20% for bigger AAA games with lots of sales.

So how much exactly Sale revenue for indi game??? Most of those only cost around 20->30 dollar for each liences.

[Kess]

Originally posted by Prof.Jackie:

Originally posted by Kargor:

Yes, Steam takes a cut from sales. Rumor has it that this is 30%, but they take a lower cut from publishers exceeding a specific sales threshold.

Whether or not they have additional agreements with the really huge publishers -- I don't know. In the end, it would (most likely) just be an individually negotiated cut; however, I believe that's what the lower cut is meant to do anyway: make things more attractive for the big players.

That's not a rumor, steam publicly announced the exact numbers last year

we’ve created new revenue share tiers for games that hit certain revenue levels. Starting from October 1, 2018 (i.e. revenues prior to that date are not included), when a game makes over $10 million on Steam, the revenue share for that application will adjust to 75%/25% on earnings beyond $10M. At $50 million, the revenue share will adjust to 80%/20% on earnings beyond $50M. Revenue includes game packages, DLC, in-game sales, and Community Marketplace game fees. Our hope is this change will reward the positive network effects generated by developers of big games, further aligning their interests with Steam and the community.

https://steamcommunity.com/groups/steamworks/announcements/detail/1697191267930157838

what is the meaning of 80%/20% ??? 80% for game maker and 20% for Valve?

[Brian9824]

Originally posted by handSamlOt:

Originally posted by brian9824:

No, its $100 to create the store page and get access. Same for everyone. That money is just to prevent people from spamming the store with fake games. After $1,000 in sales its refunded. They make the money off the games being sold, not the creation of a store page.

After the game is listed steam's revenue comes from the game sales with the breakdown I posted starting at 30% and dropping to 20% for bigger AAA games with lots of sales.

So how much exactly Sale revenue for indi game??? Most of those only cost around 20->30 dollar for each liences.

Steam gets the initial $100 which is refunded to the devs after it sells $1,000 worth of licenses.

Then steam makes 30% off every sale. It doesn't matter if the game cost $1 or $60 steam still collects 30% up until it hits $10 million in sales and then it starts to collect 25% of each sale until it hits 50 million in which it collects 20% of all sales going forward.

So if an indie game sells 10,000 licenses at $20 a pop steam would make $60,000 and the game dev would get the remaining $140,000

Steam makes their money when the dev's sell their games, if a game sold nothing at all steam would only collect the $100 listing fee.

[Kess]

Originally posted by brian9824:

Originally posted by handSamlOt:

So how much exactly Sale revenue for indi game??? Most of those only cost around 20->30 dollar for each liences.

Steam gets the initial $100 which is refunded to the devs after it sells $1,000 worth of licenses.

Then steam makes 30% off every sale. It doesn't matter if the game cost $1 or $60 steam still collects 30% up until it hits $10 million in sales and then it starts to collect 25% of each sale until it hits 50 million in which it collects 20% of all sales going forward.

So if an indie game sells 10,000 licenses at $20 a pop steam would make $60,000 and the game dev would get the remaining $140,000

Steam makes their money when the dev's sell their games, if a game sold nothing at all steam would only collect the $100 listing fee.

Wow, "Steam makes their money when the dev's sell their games, if a game sold nothing at all steam would only collect the $100 listing fee". How you know this info. I didnt know that Valve support game developer so much, but too bad some of d*ckhead use that to make a fake game. Greenlight is down, and now they cost 1 game for 100$.

[Brian9824]

Originally posted by handSamlOt:

Originally posted by brian9824:

Steam gets the initial $100 which is refunded to the devs after it sells $1,000 worth of licenses.

Then steam makes 30% off every sale. It doesn't matter if the game cost $1 or $60 steam still collects 30% up until it hits $10 million in sales and then it starts to collect 25% of each sale until it hits 50 million in which it collects 20% of all sales going forward.

So if an indie game sells 10,000 licenses at $20 a pop steam would make $60,000 and the game dev would get the remaining $140,000

Steam makes their money when the dev's sell their games, if a game sold nothing at all steam would only collect the $100 listing fee.

Wow, "Steam makes their money when the dev's sell their games, if a game sold nothing at all steam would only collect the $100 listing fee". How you know this info. I didnt know that Valve support game developer so much, but too bad some of d*ckhead use that to make a fake game. Greenlight is down, and now they cost 1 game for 100$.

it's listed on Steam's site which you were already linked. The $100 covers the costs if a game doesn't sell, hence why its refunded when the game sells.