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https://steamcommunity.com/groups/NewSteamCommunityBeta/discussions/3/828925849481042441/
From Valve's TomB in 2013:
So, whenever a guide reaches its new required minimum of 25 ratings, it's automatically and forcefully shown as 3/5 stars. I presume Valve might also be taking into consideration that people viewing your guide aren't all going to find it useful, and a high volume of people who don't rate coupled with a low volume of people who are very likely to rate it favorably brings the overall star rating down.
https://en.wikipedia.org/wiki/Bayesian_average
Instinctively, it's just strange to see a guide with 26 upvotes and "supposedly" 25 ratings, 26/25 who rated positively but only 3/5 star rating. But taking the Bayesian rating system into account it at least makes... some... sense.
In terms of the initial guide linked, it's either going to appeal or not -- most people indeed open, look, see it's over-complicated, close... those who go about trying it are the ones who are going to rate, and see that it works, hence being favorable.
Given that it has been this way several hours it doesn't feel like Valve page-caching.
This could be the discovery of a very mild / negligible bug.