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most countries gift cards are not taxed
A couple of years ago we had to start tracking who got one and how much because the IRS did an audit and told us to. For us at least gift cards are considered taxable income and it has to be reported/included as income. We are a company with over 200 employees though. For companies with less than 200 it may be different. IRS rules are complex and quite often make no sense. State law can be involved with this issue too.
On the other hand if you, as a private person, are giving someone a gift card it seems unlikely that it would have to be reported as income on an annual tax return by an individual unless it met a certain dollar amount - which used to be $10,000 but that may have changed since I was involved in tax accounting (which I no longer am - except indirectly).