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You have a CD key, which is entirely different.
It's the rare exception.
Games like Unreal Tournament 3 and Euro Truck Simulator 2 are two examples.
But the former is not even sold physically anmore.
Games purchased outside of Steam that come with a Steam key require this DRM and must be added to Steam to function.
Your CD key of the respective game existed before Steam was even created and the only way to get this to work is by installing via the disc after using this code.