Torchlight II ad, free dlc now available? WHAT??!

[Stainless]

so nice marketing ploy Steam, there is no DLC anywhere on steam for TL2. The game gets updates from Runic, with some minor stuff that they add, but there is no DLC. Unless your trying to suggest the updates are DLC your giving us access to. IMHO what you did there was false advertisement, and extremely gray (yet still illegal) marketing trick.

[Gus the Crocodile]

Apparently it referred to the patch a couple of weeks or so ago that added new pets and maybe some other stuff. I can't agree with you on "false advertising" at all, since it was by definition downloadable content. I don't see how you can argue with that.

But it is slightly misleading in the sense that content is added to games all the time and Steam rarely calls it DLC. Singling out this game and this update makes it seem particularly noteworthy, when it's really not.

[Jordanzts]

As Gus said, it is a little misleading, but it's referring to a patch which added quite a few things (new pets like Gus said), so in a way it's free DLC that you got automatically.
If you keep up to date on the News section of Steam or on the game's/developers website, then you can see when they add something.

[Mivo]

It also didn't cost you anything. Runic actually provides you with new content for free. The kind of content other publishers charge you for. More is planned too, like additional dungeons (official content) for NG+, and also free.

It shouldn't have been called DLC, admittedly, but it just isn't a huge deal.

[Stainless]

IDK, this mislabling advertisement on the front page, is yet another reason I don't trust steam. If they did this with a game like Borderlands 2, how do you think people would react? If they are going to label an update as DLC then they would be swamping the site with "new DLC" every day. Also it isn't DLC, since DLC you have a choice weither or not you want it, and most of they time you have to buy it. So when people see free DLC, they think it's a deal. This was a patch (that did add a few new things, but still a patch, not DLC. Think about it, do games like WoW or LoL put out ads for every patch or update claiming its DLC?

[tmwfte]

Автор сообщения: Stainless

Also it isn't DLC, since DLC you have a choice weither or not you want it, and most of they time you have to buy it.

Not exactly true. Wargame: European Escalation has had numerous free DLC packs released. You didn't get a choice as to whether or not you wanted it, they were automatically added to your account.

Or Nexuiz. They directly sold the contents of a patch as "Duel Mode" (now free, originally $4.99) DLC.

Or take a look at the current Street Fighter x Tekken DLC. The individual packs are a single costume, less content than the alternate pets for Torchlight II, and they're 99 cents.

In short, calling the added content of the additional pets to Torchlight II DLC isn't wrong and isn't misleading. It would be nice if the store page stated explicitly what the DLC happened to be, but to complain about it is the height of entitlement.

[Stainless]

problem here is Runic called the additional PET, as part of the patch. Runic did not label the patch as DLC, Steam did.

[tmwfte]

Автор сообщения: Stainless

problem here is Runic called the additional PET, as part of the patch. Runic did not label the patch as DLC, Steam did.

It's still downloadable content. What is so hard for you to understand about that?

[Mivo]

Автор сообщения: Stainless

problem here is Runic called the additional PET, as part of the patch. Runic did not label the patch as DLC, Steam did.

I doubt that Valve creates ads for games without communication with the publisher, or that these prime advertisement slots are offered for free. There may have been miscommunication; I don't think either side had any malicious intentions.