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Linux is difficult to use because it is different thus imperceptible/impossible to see the truth. It doesn't help that Linux distros, for the longest time, were impossible for some to use. The brand is tarnished by this, you cant sell it no matter how hard you try.
Years and years of Microsoft funded FUD didn't help matters either. See the Halloween Documents[en.wikipedia.org].
1998-2004, lol.
You didn't need an awful lot of FUD at that time.
There's quite a bit of misinformation on how bad GNU/Linux was in those days, even propagated by GNU/Linux users today.
I have made this argument (not on Steam) before. It was mocked when people claimed it back than, but in my opinion the "Year of the Linux desktop" was between 2002-2005. That's not to say that it's gotten worse since than (far from that), but that it simply became good enough to replace Windows or MacOS for the average person.
You surely did need quite a bit of FUD to combat that. This was about the time that GNU/Linux became competitive with Windows on the desktop in terms of ease of use and general functionality.
We would see the birth of the most popular distros during this time. Mainly: Arch, Fedora, Ubuntu, and openSUSE. We would see the birth of GNOME 2 and GNOME's focus on being a competitive desktop environment verses Windows and MacOS.
It was also taking the server and high performance workstation crowd by storm, since companies were looking to replace their old UNIX workstations and servers around this time. With the fact that commerical UNIX was dying around the early 2000s, GNU/Linux basically ate most of it's marketshare as it was fairly easy to port applications from the various commercial UNIX flavours to GNU/Linux. It also meant that companies weren't locked in to one OS on one architecture (i.e Solaris on SPARC)
GNU/Linux would have had to become good on the desktop because a large part of the people that were migrating to GNU/Linux were developers, from the dying breed of UNIX workstations. Many of these developers would end up migrating from MIPS or SPARC to the new AMD64 (x86-64) architecture, which would also mean that they would be less likely to own 2 computers on 2 operating systems and are more invested on running their main computing tasks and development on one computer & operating system (i.e Solaris on SPARC & Windows on i386 > GNU/Linux on AMD64). That's not to say that the practice has gone away entirely, but it's much less common than it was before GNU/Linux was popular among developers. Nowadays, it often takes the form of having GNU/Linux on your main system, and Windows in a virtual machine for testing.
By around 2003, X11 on GNU/Linux was good enough that there would be a very high chance that your graphics hardware was supported. Sound and networking were in a relatively similar state.
People like to complain about how bad GNU/Linux was back than without seriously acknowledging how bad Windows was back than too. Windows XP was just about as buggy as competing GNU/Linux distros at the time, the main difference is that more people have rose tinted glasses for Windows XP than GNU/Linux. Windows XP also had (in my opinion) a far less intuitive and more dated GUI than GNOME 2 did.
As someone who was using it back then, it was straight up trash. The modern era of serious software support and beginning to stop treating UI/UX as an afterthought is less than 20 years old.
I'm sorry you had a poor experience back than. Not everyone did, though, at least compared to Windows.
I'm not saying that it was an amazing experience, but it was about on par with Windows. GNU/Linux was trash compared to today, but Windows XP wasn't much better.
Operating systems in general have gotten much better.
Spending serious time in Windows XP after something like 2-3 years of dailying Linux was a revelation.
My point is, indeed no point to present facts nor common sense when someone's clinging to irrational beliefs.