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The whole points thing on other stores, is to try and draw in customers. Steam doesn't need to do this. Them simply existing is enough to draw people in as it currently is.
Also, if you look at it this way, Steam would make money by using this "tactic."
The primary way for anyone to do anything about costs for countries is for the countries to help themselves to become a valuable source of something to the point their currency becomes more valuable especially in world trading.
Nothing-for-something schemes really aren't that workable. Someone has to pay the bill that is due to get a steam wallet card.
You are wording it wrong, correct would be:;
Steam (Valve) does not need to do this anymore.
The phase where they needed to lure people onto the store so that it becomes the dominant marketplace are long gone (that where the years where they did special things to annual sales etc.).
Do people exactly read the sections' titles?