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Im playing through another version of Sleeping Dogs currently. Its over 10 years old and still a well made and playable game and worth the $20 list price.
You should try Aquaria, it's one of the greatest forgotten gems here on Steam. It has not been discounted in ages for some reasons.
Also i'm currently playing Underrail since they had a major update with a new DLC recently.
Basically multiples of 5 and the price can't be lower that 50c.
And the title can't be on sale for more than 2 weeks before getting a sale cooldown.
Beyond that its basically up to the internal decisions for any given dev/pub,.
What about special sales like Spring, Halloween or Christmas sales? I'm guessing Valve ask in advance the different game developers if they want to offer some discounts on some of their games.
From what I gather the developers who offer big discounts during those event get a considerable boost on their sales and it's a good way to earn big if the game worth it. Some developers even lower the global price of their game so the discount attract even more potential buyers.
I've seen some patterns emerge with time like a certain type of game goes in discount like tactical RPG and at the same time some of the lesser known tactical RPG games out there will be heavily discounted or even offered in bundles and it makes me hesitate between one or the other.
I doubt the game developers stay in front of their computer waiting for the other game developers to make a move and go ballistic on those discounts... there has to be some sort marketing strategy here.
Entirely on the developer, publisher.
https://partner.steamgames.com/doc/store/pricing
Partners on Steam are responsible for setting and managing pricing for their products.
Note: This includes when their 3rd party game goes on sale and what the percentage of the discount is.
Yeah. but hears the thing. those discounts are never on the cash cows,. The big earners. They tend to be on the older games that are past their prime. As said. each dev has their own pricing strategy.
You can find patterns in any random distribution of data.
They don't. Many have their sales time tables planned a year or so in advance