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If non-industry people caring about an award didn't matter to those giving and receiving it, the ceremony would not be broadcast to them, and its accolades not used for advertisement.
Furthermore, game awards are manipulated and thus fake af. They provide no value to anyone except people selling games, and I dont really care one whit about them beyond their product being judged quality by me personally or actual trusted peers.
They have to be working on someone though I guess or you wouldn't get "accolades" trailers for games.
Video games have been trying to emulate the movie industry for decades
Ironic because I think the VGAs get 10x the viewership as the Oscars; the last time I paid attention to the latter was because Will Smith slapped Chris Rock.
Maybe the Oscars need to premier movie trailers....that's kind of why I watch the VGAs.
- Reservoir Dogs
Think about it though; why would "GOTY" sell more copies if the only people who care about it already own the game?
Surely for it to be a marketing tool worth using, it has to persuade somebody new to buy the game based on "GOTY".
Cause people are stupid in general and don't inform themselves. They see a new label and think it's different.