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Because they gain money from DLCs. Most games are nothing then DLC downloders these days.(Like RPG maker's modules or something)
Agreed far cheaper than selling 200,000 copies that today are dvd or blu-ray in size.
I thought the majority of the money made from DLCs went to the game producers as well? Or does Valve pocket most of it?
Correct.
Season passes, DLC skin packs, map packs were already included in game in first place, now they tend to sell these stuff. Which means less price for base game but a whole a lot more for GOTY, Gold, Collection etc editions.
And yeah, AFAIK Valve gets around 25-30% per sale.
Such as Harry Potter and the Order of the Phoenix, which they CLAIM lost $160 something million. Yeah right.
I like the perspective this person puts on the market for these digital goods. and have to agree.
http://steamcommunity.com/discussions/forum/10/620712364026144888/#c620712364030879817
Actually somewhere on these forums is a far more indepth argument. But basically it boils down to a kind of "quantitative easing" for an economy devoid of the normal controlling factors.