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Steam had had no such policy.
The platform Valve has do give a ton of stuff the developer wont get elsewhere. So saying "give almost nothing in return" is simply not true.
/Have a nice day.
Except access to the single largest video game market on the planet.
Cloud saves, free access to SDK's and API's, huge player base, anti-cheat and other security, integrated community hubs, and user created content (workshop), access to global payment system, etc...
Steam is not the only one who uses it.
It also goes to pay for tons of features, some features regular users don't see.
There are 30M people online now.
There is no other market available to game developers that provides that reach. If they did not see value in the 30% they wouldnt sell their product here.
The reality is that just access to all of those potential customers is worth the 30% before anything else is added in.
There's a lot of stuff Valve provides in exchange for that industry-standard 30%.
The stuff you so easily dismiss, costs money.
SDK's and API's are needed to do many things game wise, or the tools written from scratch (lol) which costs money in the form of time and resources.
People do allow it though. Take Youtube videos that draw up hate for a game they see as "DEI" or "woke". Before you know it you have hordes of people on message boards attacking the game's "woke" hurting it's sales and trying to destroy those games for anyone that might enjoy them. Funny thing is it's usually not even true, people are just impressionable.
The self-righteous pressure, as you call it, will always be around. That's humanity. It's humanity to destroy and tear down. They only want to save the path of the side they were led down.
You really want to stop that? Good luck.
The bandwidth alone for all servers in all countries, not cheep in anyway.... upkeep is not cheap. plus all of the websites and sub domains...
I would not call 30% the industry standard. It used to be back when games were sold in stores, then the take was 30% for the store and 70% that was further divided by publisher, developer, console maker (if it was on a console) etc...
These days the big players take 30% (Steam, Nintendo, Xbox, Playstation, Apple store, Google Play store, Amazon, etc...)
while the little fries take a lower percentage in an effort to get people to publish to their platform even though they can't offer the benefits the big boys do. For example like Itch.io takes 10%, Epic charges 12%, etc...
Then make your own platform if it's all so easy to do.
You're reaching for any excuse to hate Steam in any thread you can. The platform isn't perfect, but pretending it offers virtually nothing is hilariously wrong.
So if they decide to use the Steam platform they must be fine with the conditions regardless of what you think.
And Epic is a liar.
They promised by taking only 12%, they would be able to lower prices.
Guess what didn't happen? No savings, because Epic doesn't set the prices.
Epic also has little on the side of features due to lack of funding do to taking such a small cut.