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https://store.steampowered.com/hwsurvey
They may have not detected yours, but they do detect them.
It correctly detected all of my headsets over the times I've run it, Quest 1, Quest 2, and PSVR2. But it does certainly have issues detecting some sets, a lot people used to complain that Pico was detected as Quest. The question would be how is survey detecting sets that aren't currently plugged in, it might be that it's going off of detected drivers and those drivers might be incorrectly identified for whatever reason.
Of course that'd mean some generic drivers will cause issues as they may be listed as generic devices.
I have a Quest 3, which has not been detected during the last few surveys. The quest wasn't turned on at the time, but assuming that the survey cannot currently infer ownership via installed applications or drivers, it would require survey submitters to go out of their way to turn on and connect their headset while filling out the survey. Seems to me that only a small number of people might be willing to go to the trouble of doing that, so I do wonder how under-reported VR headset ownership could potentially be.
Another potential metric for ownership could be recognising if a Steam account has VR title purchases, perhaps with a certain amount of playtime. This wouldn't prove current ownership, but if the correlation between current guaranteed VR hardware owners and VR-only software is significant it might imply that the current survey model for determining VR headset ownership is inadequate.
Everyone's taste will be different here, but playing Alien: Isolation and Subnautica in VR left no doubt in my mind whatsoever about the value of the technology.