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HGGames Mar 24 @ 5:31am
How to Promote a Game on Steam? Need Advice!
Hi everyone! I recently released my game PathUp! on Steam and realized I have no idea how to promote it. I’d really appreciate some advice on what steps to take to attract more players and make the game more visible.

What methods work best for indie developers? Is it worth investing in paid ads, or are there effective free ways to get noticed? Also, has anyone tried participating in festivals or streaming their game?

I’d be very grateful for any tips or personal experiences!
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Showing 1-7 of 7 comments
sonic 3 and knuckles europe Mar 24 @ 5:33am 
youtube shorts or tiktok (its surprisingly effective)
#1
Mad Scientist Mar 24 @ 5:45am 
youtube, X, other social media, relevant places that allow advertising games.

gameplay trailer on youtube would likely help, using only relevant tags.
#2
Chika Ogiue Mar 24 @ 6:59am 
Originally posted by geghamyan.hrachya:
Is it worth investing in paid ads, or are there effective free ways to get noticed? Also, has anyone tried participating in festivals or streaming their game?

I’d be very grateful for any tips or personal experiences!

If you have the money for it, look at some of the PR companies that specialize in indie releases. They will then handle everything for you, some even have their own platforms (Evolve PR for example) for easily getting promo keys into the hands of legitimate streamers / reviewers. I've worked with them in the past as a reviewer.

Do be aware that if you choose to handle PR yourself that people will try to con you out of keys. Always make sure that the person is who they say they are and will cover your game.
#3
HGGames Mar 24 @ 7:36am 
Thank you for your advice.
#4
Thiesen Mar 24 @ 7:57am 
wouldn't a dev know the Steam rules and guidelines???
#5
Brian9824 Mar 24 @ 7:58am 
Originally posted by geghamyan.hrachya:
Hi everyone! I recently released my game ###### on Steam

I just looked and your game doesn't appear to actually be released...
Last edited by Brian9824; Mar 24 @ 7:59am
#6
cSg|mc-Hotsauce Mar 24 @ 9:02am 
The moment you mentioned the title here and didn't ask to join the Steamworks group for game devs to ask how to market your game properly, I hard ignored the title on the store page.

:nkCool:
Last edited by cSg|mc-Hotsauce; Mar 24 @ 9:02am
#7
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Date Posted: Mar 24 @ 5:31am
Posts: 7
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