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It was always the 2nd.
https://store.steampowered.com/news/app/593110/view/520825178851115844
https://steamcommunity.com/groups/steamworks/announcements/detail/3970553774441642999
It said Jan 2 PST on the banner the whole sale. It ended on the third for some countries because of timezones, but the banner still said Jan 2 PST. Plus, there was a countdown timer on each product page for the last 48 hours or so, letting you know exactly how many hours were left.
That it did, yes...
https://shared.fastly.steamstatic.com/store_item_assets/steam/clusters/sale_winter2024/36a01fe4331ab0ca600ff205/webm_page_bg_english.webm?t=1734118021