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This one. Merriam-Webster, definition 1a:
1a : aware of and actively attentive to important societal facts and issues (especially issues of racial and social justice)
The original word was first used as a slang term by U.S. A-A's as part of AAVE: "stay woke, there's Klan in the next town." The singer Lead Belly used the word this way in a famous song he did about the Scottsboro Boys in the 1930s.
Used this way - I would say, yeah I guess, some games are "woke," but that would be a good thing.
The actual crux of the matter is that for a couple of generations at least, we've been trying to downplay the importance of personal responsibility as a society. Politicians have latched on to that in order to give people a "bad guy" to be angry at. It's not because of someone's own poor choices or lack of motivation to improve their situation, it's because of Group A why someone is struggling to pay their bills, or can't find a better job. And now we have entire political parties that base themselves around that concept and set up demagogues as the mouthpieces to sound as ignorant as they do, so they can feel connected to them. And as we can see, the drones are more than happy to oblige.
Gamers are not a homogeneous group, nor should they be. There are going to be different things and different business models that appeal to different people, and as an industry, it makes perfect business sense to appeal to more than just one narrow mindset - especially when that narrow mindset believes and demands that all gamers should think and feel as they do, otherwise they are sheep, shills, or whatever other ad hominum is the flavor of the day.
Overall agreed with OP.
Nowadays we have a business model built on top of piggybacking trendy content (Videogames, for the purpose of this discussion) finding a way to call it 'woke' somehow, make a big and melodramatic scene about it and sit to reap the likes and interactions of all the people whose jimmies you've rustled while you eat mommy's freshly cooked tendies.
Nowadays every new trendy game has the content creation leeches latching upon it to try getting as many panties in a bunch about that content to reap some ad revenue on the saturated market of the fabricated outrage.
Or as the other meme said:
Thanks for the genuine award, though.
"wokeness" is not an objective criterion.
thing is, it doesnt matter if people complained or not, the fact they "voted with their wallets" and the game didnt sell and the company sold off its best ip's to tencent, means the money is first, the complaints were just icing on the cake.
not to mention, if we as customers arent able to relate to these narrative driven games, then why would we buy them at all? that leads to trying to sell a 300k+ video game to a niche crowd of which most dont even play games and are only around to support the narrative, so you wont even come close to making the money that was spent with niche crowd catering.
best bet would have been to make their own games and leave the big titles as is, sadly that would point to 2 issues, one they cant push their narrative on people who already support it (thus the need for those who dont support it) and if it is its own game and not forced into a big title, it would clarify the sale around said narrative, like we see all the time and even currently with a new title who worked directly with sbi and the game is barely selling.
in any case, companies need money, if people dont buy, then they lose money and in the end shut down or sell out.
Assassin's Creed Shadows is One of the Best-Selling Games of 2025 So Far
https://gamerant.com/assassins-creed-shadows-us-sales-march-2025/
Also nothing new about all the outrage drama queens conveniently ignoring all those successful games threy tried to brigade, and failed. It's almost like good games will succeed despite what race, creed, or gender the characters are, and bad games will still fail, likewise.