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And that was exactly their mistake. You're buying EAG as it is now, not promises of what it will be in the future.
Conclusion stop giving money out so blindly.
Valve already did. They gave you a MASSIVE disclaimer fully explaining what you were purchasing.
This disclaimer also links to more information: https://store.steampowered.com/earlyaccessfaq/
And that information also includes this warning:
What is an Early Access game?
They are clearly labelled.
"Get instant access and start playing; get involved with this game as it DEVELOPS".
"This Early Access game is NOT COMPLETE and MAY OR MAY NOT CHANGE FURTHER. If YOU are not excited to play this game in its CURRENT STATE, then YOU should WAIT to see IF the game progresses further in DEVELOPMENT".
Was waiting a problem?
You got what you paid for as described on the store page and purchasing is voluntary not mandatory. You were not forced to add it to your cart and click confirm.
Done.
Yeah, people need to learn to buy finished games, if they want to avoid things like that.
It's an Early Access game. Development can stop the very next second after the game is purchased. If people cannot accept that, they shouldn't purchase such games in the first place.
If both is yes, make the deal.
If it is yes for the one and no for the other,
don't buy the product.
The problem is one of perception and trust if for both of them the perception is of low or no trust then it will become harder to make a sale or a deal.
So in the end do you as a game producer really want consumers to get the perception of early acces as if it is buying a game from a used car sales man?
Yes or no.
In the end the perception of the audience on early acces as a product will end up as a total of finished complete games and the failures in it's product catogorie. And as a result the perception of that it is a good use of money or a total waste.
But over time to many early acces failures will hurt all early acces titles.
The problem here is, unlike used car salesmen, All Early Access games are up front about what they are, and what they contain.
Eh?