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It is if you realize that there are other sales events running simultaneously with the winter sale. The Sales tally just shows all the items withga discount, not whethere they are part of the winter sale.
FOr example, the weeklong deals are still a thing. So too can publisher moderated sales. That's not steam's doing. It's not a matter of pyschic as it is just realizing that there isn't only one sale going one . When you look at an item pay attention to when the offer expires. That will clue you in.
Not necessarily. I'm mainly complaining about the lack of exposure, the lack of interactivity and the lack of a chance at getting a better deal. More things may be on sale, but I won't ever be reminded of them because they won't ever hit the front page. The sales are also a set price decided by the devs, regardless of whether they would like a spike in sales for an older game if it was chosen by vote. Before, it was a win win for all parties involved.
It doesn't have to be one or the other, why not both? Have everything on sale, but regardless restore what made the sales exciting to begin with, even if it only improves the deal by a factor of 5%, it's better than nothing.
Check http://steamsales.rhekua.com/
You'll find many of the games now are at their historically lowest prices.. I.e they are as low as they have ever been including previous flash sales and daily deals.
People saw the removal of FLash and dailies as meaning they wouldn't be getting the lower price which basically plays to them wanting to believe the worst about steam and valve and the industry. In reality what it seems to be is that we're getting those flash daily prices for the entirety of the event rather than just 2 days
Actually the flash and daily deals were always opted into by publishers and even there they set what the discount would be.
And who eats that 5% loss? THat's the issue. YOu are as I said more than likely getting the best price you were going to get again check the graphs on the above site. Notice that the current sale price for most games (at least That I've checked) are as low as the lowest price they've ever had in previous sales.
I never said the publishers didn't opt into both prices. Quite the opposite. Now they are forced to go whole hog and offer the game at one set price for the full sale, whereas before they gave the regular sale price and gave a secondary price for the flash. Instead of making bank on one or two days from the increased number of sales brought in by the flash, along with the regular price every other day, they now have one price that can never be spiked.
That's inherrently worse for both the publisher and consumer because it can potenially mean that the publisher is stuck practically giving their game away at say 75% off for the whole event if they opt into that or that the consumer will have to settle for say 50% off if the publisher goes that route instead.
All of that aside, even if the publisher decides to discount the game even more for one day during this sale, which does happen, who will take notice? There's no notification of it and there's nothing to point out the better deal to potential customers. It flies completely under the radar of all but those who are specifically watching whatever the game may be.
Visibility is a huge problem. The very idea that someone has to go to an external site to figure out whether the deal they're getting is good is a problem, whereas before if it was in a flash sale or community choice you were pretty safe to assume you wouldn't be able to get it cheaper in any other sale, even in say a developer weekend sale.
Might have it backwards. The refund policy as it stands forces them to go whole hog, or not at all. If they do a flash deal. ANyone who bought before, would simply refund it and repurchase at the lower rate. ALl the flash deal does is cause a lot of costly number shuffling.
Again.. publisher's choice. SOme simply choose to either go with the flash deal permanently or split the difference. That works out best for all parties. CUstomer has a better discount over a longer periood of time and no transaction shuffling on Valve's end.
Except no... because muych as the GTAV fiasco showed,.. that ssumption will get the better of you.. Most smart shoppers just have a price range that the deem acceptable for a game. They aren't obnsessed wiith getting it at the lowest possible because at some point you will find someone offering it lower.
1) If you're in the "it used to be more awesome" camp, there's a reason. In the 'old' days Steam was THE ONLY ONE doing these sales on that scale. It was special because only Steam was doing it. As such every sale was interesting. There wasnt anyone else doing it. So those sales were exciting. It was exciting because it was new.
2) As collorary to not only are other stores doing it, but now there are sales CONSTANTLY. Literally every second of every day of the year some store is running a sale. Before Humlbe bundle was super interesting. Now there are literally upwards of a dozen bundles running simultaneously at any given time of the year. The entire concept of a sale being exciting is moot. Any game you want is probably on sale somewhere somehow all the time.
3) As a result Steam can't be 'special' because sales themselves are now so normal that the baseline has shifted. People are now magically expecting insane things like "Hey is FO4 going to be 75% off this winter sale? What its not? WURST SEAL EVAH!!!11!!!!1!!!!!!". The entire bombardment of sales from other places means that people somehow expect steam to put everything on the store at 90% off or something insane. We're essentially desensitized to sales by now, not because the sales on Steam are bad. but because the sales are everywhere, and all the time.
4) and this is generally the most critical part. . We are, myself included, the mega coupon clippers of the PC game world. Graphs, charts, sale price tracking, bundle tracking, we're correlating tons of information to decide if we want to buy it. We use websites to track historical prices, even track if they've been in a bundle before, etc. We're already buying outside of steam because we know it was 75% off on Amazon 2 months ago. Our 'baseline' discount is 75%.
The problem with that is we are, by definition, the minority of users. Sure its cool to watch "Mega Coupon Clippers" and see people on TV get a metric ton of food for $1. But are 'real' peple going to be going to those lenghts? Not really. And thats more or less where we are. We are the 'elite crazy coupon clippers'. We spend more time analyzing historical data on a $2 game than we would on our retirement investment portfolio. But the thing is most people simply arent lke that.
Sure we say "hey wait for the sale! dont buy until its a flash deal! dont pre-order". Yet even before this sale, everyone basically did all that. People bough the game even after it was on a flash deal as there was a 'halo' effect of sales even though the "Steam Sale Rules" say wait till the last day! But people didn't do that. The 'sales' on steam are not targetted to us. Because we're simply 'beyond' that now. Before e were fine getting our sale 'high' when something was 50% off. Now we need something that resembles some kind of jungle juice concoction made by Walter White to even get a mild buzz.
And as a final thing. Remember what Steam's business is.
Steam is not a store
Steam is a middleware company that happens to sell games
If you're wondering why Steam is the leader. This is why. Other companies are doing everything wrong.
a) Steam is popular, we need to make our own store to compete!
b) Steam is popular, but if we have exclusive titles to our platform customers will defect!
c) Steam is popular, they have sales we should do that too then their customers will defect!
d) Steam is popular, they have a client we can make our own then people will buy from us!
Why is none of the above working for Origin/uPlay/Beamdog/GMG/GoG/etc? Because none of the above addresses WHY steam is popular. They're popular because they're a middleware company that developers use. That's their 'secret'. If you're not competing on that level, you are not even playing the same game in the same universe as Steam.
Sales aren't the reason Steam is popular anymore. And any company trying to emulate them that way will continue to by vying for the 'distant 2nd place' behind Steam. Which is also why Steam doesn't care if you think its the 'worst sale ever'. Because sales are not the reason why Steam is successful.
Top stuff. This should be pinned at the top of the discussion forum.