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This is not a new scam.
All a QR code is, is a representation of data. That can be a link to anything, it can be a text string. There is no security in a QR code alone, just a way to hide a dodgy link from people.
There are apps out there that will read any QR code for you and tell you precisely what information that QR code is going to present or act on without letting it automatically do so (in the case of redirecting to a website, etc.).
It might be a good idea to make use of such an app in the future.
For example, the QR code for the Steam authenticator serves up a link looking like this:
s dot team / q / 1 / <string of numbers>
Which then resolves into: store dot steampowered dot com / about / qrlogin / 1 / <string of numbers>
If you scan an authenticator code for Steam that doesn't look like this, it's likely taking you a to a fake page.
It's ancient, it's common knowledge, and most importantly, it's entirely avoidable.
No, not everyone is susceptible to such ploys.
No, it's not a manifestation of the Dunning-Kruger effect.
Some folks simply aren't wired to be "hacked", duped by scams, or have their personal data "stolen".
Because if you exercise even a modicum of critical thinking, refrain from mindlessly clicking on dubious links, and safeguard your access credentials, then you're impervious to harm.
It's one of the few benefits of not being able to trust anyone. If you think everyone secretly hates you and wants to do something bad to you, you end up being the worst possible mark for a scammer.