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https://store.steampowered.com/account/registerkey
Because it's not a Steamkey, it's an product key for Origin.
Enter them on Origin.
Buy them on Steam or Origin, it doesn't matter. And you can do your own price comparisons on a per game basis can't you?
Buying on Steam means you also get an Origin account (if you don't have it already). Origin will run in the background. Buying on Origin means you DO NOT get a Steam version.
Base prices will be the same on both stores, but discounts can vary in moments.
You buy the game where you want to buy it, whatever has your preference.
If you want an Origin game, on steam, you have to buy it DIRECTLY on steam