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Thanks Gabe!
I said nothing about the races, only the sale in general.
This is a problem with all digital platforms. Twitch does this too. They try to make a big deal about emotes and another junk like that when most people don't care about it or see any value in it. Sure, it's cute or whatever but most people see absolutely no monetary value in it.
Stop tying the tokens to real money spent and just make it a fun holiday themed mini-game where all the rewards are achievable by simply diligently doing tasks, just like in the older days of Steam.
As for the current token system, one of the main problems is that they keep changing the rules without telling anyone. For the 2019 Lunar Sale (where this system debuted iirc) you got extra tokens for prior Steam purchases, which I think also applied to the Summer Sale. And they didn't care then whether you used Steam Wallet funds or real money to buy your games. All of a sudden both these things changed, screwing over people that anticipated the sale, either by adding funds to their Steam wallet or made purchases in between the Summer Sale and the Winter Sale, expecting purchases to count towards the latter event.
I can see absolutely no benefit to them for limiting tokens purely to sales made during the holiday event, as someone said elsewhere all this ensures is that people will absolutely not buy anything at any other time.
The company in charge of designing this event, assuming it's work outsourced by Valve, should frankly be replaced. 2019 is the first year where every sale event was a bust, and each sale event was subsequently more disappointing than the last.
It will show up on paper perhaps as a short-term major monetary success this year for Valve as people tried to play along with and get accustomed to the token system, but it came at a great expense of customer goodwill, and in the long-term will cause customers to tighten their purse strings and defer their purchases.
EDIT:
I'd also like to add that another obnoxious change made this year was making their event emoticons and backgrounds unmarketable. I understand it's done to artificially inflate and maintain the virtual economy of tokens, but as I've said that system is terribly consumer unfriendly and needs to change. Also, no bonuses to people for crafting Steam badges? Why can't people be rewarded with tokens for crafting badges?
People (do not make me check if it was you) were complaining before about the system they tried, having made a change. So now you wanted them to keep with that deeply flawed system?
That last system that now seems rosy to you made next to zero value in taking part in the sales, gave terrible discounts because of multiple coupons (I bought about 6 of them with prior tokens and made a massive badge with leftovers so don't think I am being cheap here), sparked swathes of complaints and basically made a lot of the rewards inaccessible as people did not understand the (awful) system they were trying and thought they would keep getting massive rewards per day. Heck no.
So now we go back to the traditional method of sales revenue generating sales items. Gosh. How terrible for y'all. An actual inducement to take part. So what have you gained from buying those games when you did? Games. That you played, made badges, emotes, passed time.
We do not live for the sales, they are a little bonus. If you did not play games and sat with family enjoying life waiting for the sale then good for you. Personally I got what games I could on various little sales, played a lot of junk, got bundles and accept whatever format comes along.
If you are going to be critical then do not vaccilate between oh method A is awful, lets have method B and method B is bad, lets go back to A. Tackle the new things. Cosmetic items to play with over the holidays. Ok, that is the nature of toys and renting those digital gifs is an interesting experiment and probably suits our flash in the pan culture. I can accept that ownership of them would be a big call as a freebie and imbalances and devalues existing product if it was permanent but it still disturbs me. Have a dancing yule log or whatever and we take it away on this date. Thanks for the tokens.
No, use the sales the way they were meant, get extra points from badge crafting, get special emotes for free, some semi-decent backgrounds and buy the games you actually are here to play.
Except this is not the "traditional way" of the steam sales. It was always purchases made during the sale, not funds added during the sale. Yes we shouldn't expect credit from purchase between sales, that was new and who knows if they would continue that so it cant be expected. But we do expect to get credit for games purchased with our wallet as we always have been during every sale. Adding funds before the sale should make no difference what so ever as it never had before. THIS is why everyone is upset.
So, ok, lesson learned, don't ever hoard money in Steam wallet. No money on Steam wallet, no impulse buys from me. I'm glad that Valve cares about the safety of my money.
It made no sense for wallet cash to be stored as capital. Why on earth would you do that? Because granny gave you £30 for your birthday? Then buy a game, you will buy others that year. Because you sold a lot of emoticons? Great, you are a trader who can then reinvest that into more emoticons. Other than that, makes zero sense.
Then again, I am not rich enough to store money on Steam - if I was then no doubt I would feel aggrieved that money that was insignificant enough to do that was not being counted for minor rewards.
Developed world problems, eh?
Every system introduced this year has been terrible, and this is coming from someone that refrained from saying anything against the prior events to give them the benefit of the doubt.
The traditional method did not involve directly spending real money to obtain rewards like emoticons or backgrounds. It involved crafting cards, which in turn was either given out for free with tasks like the Steam Award event is now, or from playing games and crafting other badges. The token system introduced during this year's Lunar Sale is akin to Diablo 3's RMAH (real money auction house), customer unfriendly regardless of whether or not you spend a lot or a little (people who made all their purchases during the VGA sale just a few days prior to the Christmas Sale for instance are effectively shut out from the sale event unless they spend even more money).
That's what they used to be, and that is precisely what I'm advocating them to become again. What it is right now is a highly conditional bonus (only people that spend real money, not even Steam wallet funds, during the sale and not a day sooner).
These forums are here precisely for the purpose of discussing the current state of affairs of Steam. People are free to criticize as they like, it's the only way we can obtain constructive discourse.
And I did not complain about the prior events either. Sure I had reservations but shrug, whatever, not going to change my life or make my bills cost less. Not going to make work colleagues more tolerable - playing games will though.
Why are we on Steam? Just to play and be part of a community. So yes I agree with a lot of what you say, Hattrick Patrick, except about the part of existing wallet funds. For regular normal practices wallet cash made no sense.
So here is a suggestion - spend that wallet cash on crafting badges, like we used to do (I did this again this time) and put actual money in for the much bigger discounts on games that are on this time.
I love shiny new games sure but of the 7 I intend to get on this sale, they are all either dirt cheap or the only one that is a little more expensive is an art package I have waited months for - so yes I understand waiting but I will budget like a grown up, through banks, wages and general making do.
Actually there was a precedent for this in a previous sale where people could not make purchases with forms of payment other than Steam wallet funds on the last day of said sale due to heavy load on Steam's servers (might have been Christmas 2018), since everyone was trying to make purchases at the same ON TOP OF the servers being DDOS'd. Some of the details as I described might be wrong, as it was a while ago, but the gist of it is that after that, people started pre-loading their Steam wallets in anticipation of sales so that it wouldn't happen to them again.
But given that the sale is on till 2nd January I see no strength in preloading wallets as an argument. Unless you think oh no its last minute fortnight, better put cash on a month in advance.