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So in ten years of only ever using the account in one place they now want to know where I am even though they already know? Seems odd, I'll wait until the sale is over in case they are being over cautious due to fraud over the sale period.
Its a bit odd since we pay all the same tax on purchases and its actually included in the store price we see by law.
In the USA it may make sense because each state has a different tax law.
More and more e-commerce is being taxed by ruling of the Supreme Court.
Steam asks you for billing address because of their policy under their terms and conditions. It's mandatory for any company complied by law depending upon the country to acquire the billing and shipping address of the consumer if the consumer purchases any goods and service from e-commerce sites. It was mainly initiated because of consumer and seller's protection and their rights. Steam maintain their full privacy policy. So don't worry about it. They do not sell or share any consumer information and this billing info is just for confirmation.
I will too. I have always payed price including tax from a certain country. Steam know this, they already have my payment details. I don't trust them suddenly asking for a duplicate of information that will be held elsewhere. Also under EU law I can request all info they have on me including customer service entries so might just request all that, just to see how much info they are keeping
They already have my country stored. They could just ask for the province/state or my postal code. They really do not need me to type my name, full address and phone number to do this.
Oh and since I requested that my billing info not be stored - this is not useful for them to compare...
So, it might well be my last ever purchase was the one before the one I just stopped because of this excessive data harvesting…
support->my account ->data related to your account
For registering and buying games in Europe ONLY the name is necessary. Everything else can be falsified. In short, you have the right to lie. It's law. Eulas cannot break laws.