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Lots of new and returning customers who often write positive reviews.
DiRT Rally was given away for free some time ago. I think that might have been slightly before D2 released, but I'm not sure.
https://store.steampowered.com/steamawards/nominations
This, plus new feature that ask you to recommend or not a game after few in game hours
That's such BS when you remember that not only did valve ban some devs for what was or they thought was review manipulation, they also banned review "bombing" aka negative reviews that come in waves, cuz I guess people aren't allowed to hate on patches that break the game I suppose.
Yet now people are compelled to review stuff for rewards and ofc people will more likely post a positive review for something they don't particularly care about than a negative one.
I'm beginning to see a pattern of valve not liking negative reviews or allowing other business entities to control the review process.
Rage 2 was getting good reviews also. Despite being a commercial flop and a mediocre game. Maybe the discounted price and new patches have calm their consumers and potential purchase
It looks like there has been systematic manipulation of Steam reviews.
People are a lot more favorable to something later in its life typically after the kinks have been worked out and doubly so if they paid a hell of a lot less for it.