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Think of this way, our $60 game is like $120 to them. Would you pay $120 for the same standard game? Of course not, that why prices had to be lowered so people will buy it, which why it's so cheap.
Now for console for physical copies they want much as they can get out of it, while not trying to be too expensive to them, for digital copies, IDK why they do that, keeping it the same price as the physical copies on launch date, as they should've been lower since you're not paying for physical copy, but I can only assume they wanted to sell at those prices, or there's more at play for the reason to be at the prices.
Far as I know most of the platforms on PC allow devs/pubs to adjust their prices for each of the supported country, and/or currency.
Same with other regional pricings, its most of the time based on local economy/income.