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Most gamers don't do the research to discover just how crap the Epic Games Store really is. Most don't do the research to find out who it's really backed by. Most buy Epic's line that their store is 'the only real competition for Steam' when the only competition it provides is via backroom exclusivity deals and being bankrolled by one of the largest corporations in China. Most don't realize that if Epic wins the digital storefront war, we'll just be trading one near-monopoly for another that's arguably even worse.
Now you can try to disqualify these customers as 'not real gamers' or 'sheeple' or whatever label you want to use to separate them from you. I don't really care. Guess who else doesn't really care? Tencent and Epic Games. Those people you disqualify as gamers? They'll happily accept them as customers, and their money's just as good as yours when it comes to handing Epic their victory. What's worse, there's more of them than you.
So long as there's enough sheep among their customer base that they can grab exclusivity deals and be certain that gaming customers will follow the games no matter how bad the deal is for them long term, their strategy will work. They have the bankroll, they can afford to hemorrhage profits just as long as it takes to bleed Valve dry. Hell, they can even buy PR - lest we forget, Epic Games recently announced that they'll foot the bill for refunds for Shenmue 3 backers after the game went Epic-exclusive[www.polygon.com]. They literally bought the debts of the devs and publisher of Shenmue 3 that way, after they went Epic-exclusive and pulled the game from Steam, despite promising Steam distribution in their Kickstarter.
So the OP's question as to why Valve isn't really doing anything about Epic is a valid one. Epic's not got a good storefront, and has no real interest in making their storefront good, but they've got enough bank and advertising behind them that it really doesn't matter. So long as gaming customers don't shun the games that Epic buys exclusivity deals for, they can literally buy a market for their crap where it wouldn't normally exist.
Actually, most gamers are in it for the games, so they buy them wherever they're cheapest/most convenient.
I thought epic posting was banned because it leads to trolling and flaming, if so (and many of my threads were deleted because of it) delete this one.
Epic has already returned on that investment many times over since 2012 when Tencent made that investment. Now Tencent is just enjoying pure profit.
With that being said, you guys act like Tencent is in control of Epic, like Epic is some kind of subsidiary of Tencent. But in reality, Tencent is nothing more than a minority investor who doesn't have any real power with in the company at all, Tim Sweeney does, and at this point and for a long while Tencent is just enjoying the profits from their investment. Tencent doesn't even have their people on Epic's board of directors anymore, the board of directors are all American and one from Iceland now.
Tencent doesn't even have anything to do with the Epic store at all, what you are seeing with the Epic store is Tim Sweeney's own idea and his own "child".
That is something that cannot be stated enough. When it comes down to it, most gamers are just gamers, the stores really don't matter, the store features really don't matter to them, the only thing that really matters to them is buying the games they want to play because the game looks fun to play. That isn't being sheep, that is just being a consumer that enjoys an entertainment product and not getting into the petty drama that some gamers get into.
I don't buy that, not for a moment. On paper, sure - Tencent's a 'minority invester' (in as far as they owned 48% of the company in 2013). Even now, according to Crunchbase.com, Tencent is still one of Epic's three lead investors[www.crunchbase.com].
Just because they don't have any people sitting on the BoD of the company doesn't mean they don't have their fingers in its pies. Tencent was a big part of Epic's record-breaking $1.25 billion USD funding round[www.businessinsider.com] in Q4 of last year, so rest assured, Tencent's interest in, and influence over, Epic Games is quite alive and well. It might not be as all-consuming as it was six years ago, but it's still quite present.
That's why they should be deleted.
First of all it is 40%, might be less now though, that they own, not 48%. In 2012 they bought 48% of the outstanding shares, but the outstanding shares were not 100% of the shares, so 48% of the outstanding shares equaled to 40% total.
Second of all, Tencent had nothing to do with the 1.25 Billion last year, the 1.25 Billion came from new investors, KKR, ICONIQ Capital, Smash Ventures, aXiomatic, Vulcan Capital, Kleiner Perkins, and Lightspeed Venture Partners, and not from Tencent. Tencent has not invested any more money into Epic since their $330 million back in 2012. Tencent's influence amounted to nothing more than giving suggestions/advice and then Tim Sweeney makes the decision.
Right, back in 2012, but apparently that has ended at some point cause now they have nobody from Tencent on the board of directors, now they are all American and one from Iceland.
They after all testing out their own global store platform (WeGame X) as well as being in a relationship with intel for a cloud based gaming service. I don't think they're interested in pumping x hundreds of millions into Epic's store given their own moves. Not that Epic needs their assistance to begin with all things considered.
Just as a side note, this isn't to say I think WeGame X will ever be successful. Quite the contrary. I think the West has such a distrust of the company that it will never be successful on the same scale as Valve. That being said though, they could possibly leverage LoL to facilitate traffic to the store. Really remains to be seen what their actual plans are on this front.