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Thats got like a ton of ships in it so if you are a massive fan then sure go for it.
You know that DLC is a choice right? you don't have to be outraged if you aren't interested in it...
All which are optional, and about 85% of which you won't use anyway (low tier ships for example, good for maybe 2-3 hours of play before moving on the the next tier).
Not a recommended purchase.
1) Each Pack $129.99USD is a Pack of ships, costumes and options worth over $500USD if bought separately.
2) Each major DLC pack was released during an Expansion.
a) Original game launched February 2009
b) Legacy of Romulus expansion and DLC released May 21, 2013
c) Delta Rising and the Delta Ops DLC Pack released October 14, 2014
d) Agents of Yeasterday and the Temporal DLC Pack (not on Steam) released July 6, 2016
So it goes 18 months between expansions and DLC Pack right now.
Some people do use all of them tho. Those are the people the packs are targeting for selling it to. I only went the Romulan Starter pack around teh time it was released because I was interested in the T'Varo and Liberated Borg Reman Bridge Officer for all my Romulan toons on the account. (3 since buying the pack) I didn't care for the Mogai, D'deridrex or Haakona Advanced Warbird, Already unlocked the Reman Race with the New Romulus Reputation. So the starter plus Dhelan, Dhael, and Scorpion purchases were all I needed to get for my own taste.
With the Delta Operations pack they are all Tier 6 ships and I would like most of them so that pack is a good deal for at that point instead of buying them all seperately if I could afford to buy the bundle. I also have 15 toons on the account so could use all of the ships and extras in that pack if I was interested.
The New Temporal pack contains very few ships that I really want to get making that one not worthwile for me. Only care about the Battlecruisers, Escort and the Temporal Raider Cross faction ship for ship as I already have teh Tier 1 Constitution. Then there is the Bridge officer and Torn TOS uniform that I want. So another Starter plus extras is my better route like teh Romulan release time frame.
Also the visual components, and consoles/Quad Cannons can be used on thge Teir 5 and 6 versions of the same ships so just because they are low level they could still be of use to players in top tier levels in that regard. Some of teh low level ships have consoles that are basically required for certain builds at endgame. (Not that they are required to run that build but the build is assembled around the console)
Best plan tho is just wait for Cryptic to do their giveaways tho. That is how I got the Scorpion Razor insider reward), Perigrine (Alienware giveaway), Yellowstone, Dhelan (or Dhael from 24 hour freebie day), Valdore (Mogai Refit), Nebula, Valiant (Tier 6 Tactical Escort from Raptr), plus various other ships that I own now. Sure you won't have said ship around release in most cases but still saves you money. There are a bunch of MMO websites doing AoY starter pack giveaways/raffles atm.
Rich kids and money whales, as you put it, are the only targets MMO publishers really care for because they are the ones bringing in the big money.
Everything else (people paying now and then for single items) is just frosting for them, nothing worth talking about and certainly nothing to depend on.
Without those "stupid" rich kids (again, your terms), there would be no game for you to ♥♥♥♥♥ and moan about.
Atleast here its not a ♥♥♥♥♥♥ "Everything good is locked behind a paywall" since most pack ships are low tier/make the pack worth it to some people.
Sorry that happened to you, but that isn't the packs fault.