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this is why i have ship names like
I.K.S. Bain Of Kirks Perenium
U.S.S Deaf-I-Aint
U.S.S. Donkey Punch
I.K.S Assimulated Gagh
etc
It's not copyright - you can't copyright individual words, that's trademarking, but you also can't really trademark the name "Enterprise" for use on a ship since it has been used as the name of many actual ships over the years. CBS has the specific term "USS Enterprise" trademarked, however... but even that is only protected in specific areas of commerce.
The answer is that Cryptic takes a "better safe than sorry" approach with certain names to avoid rubbing CBS the wrong way in the same way they did with popular superhero names in City of Heroes. They also don't want stupid people mistaking other players as official representatives based on them having famous ship names, though that was more a concern in the earlier days of the internet than it is now (most people aren't that stupid anymore).
The game has an internal "black list" which consists of the names of most canon ships, most canon characters, and several common swearwords. If you try to use a word that is on the list (even as part of a longer name) the game will disallow your change.
I suspect most people understand that software can refuse to accept certain input... and that when they ask why they can't use a certain name they're really asking "why am I not allowed" not "holy cow, it didn't let me use a name.. what sort of sorcery could this be??"
The quickest way to make something less special it to oversaturate the world with it.
That's not the primary reason they restrict the name, but it certainly is a bonus.
If you want Enterprise. You are allowed to do stuff like. NterPrize Or even simply adding numbers to Enterprise or any of the other ship names that you cant use.