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During the Shopping Night event (which is once per season) you get twice the amount of customers, so you should have 132 sale opportunities during that night. If you're specialized that should make it easy enough to get that objective done.
If you aren't specialized it's pretty much impossible (unless you have insane luck with RNG).
I am very sure there is a flaw in the number, I have all difficulties done now, for very hard and hard I specialized as well because it is the easiest way; the 65 just never pops for me except I wait like, years for the RNG.
And I don't understand where 132 comes from; shopping nights never went past 70 for me. With lots of luck I finally made it past 65, for my last product, but this was year 3, close to year 4, I had to wait quite a while after maxing out everything else.
PS: I am working on the last steam-achievement with the tiles now, which likely also takes a while. So I can check the numbers once again, once I hit max appeal and see how long it takes to pop this time (if it does at all).
My guess is that there's simply too many other events interfering with the shopping night one, that is what can make this objective so tedious to fulfill.
And in case you want to do all four 65-objectives given for your shop, you have to re-spec four times, so if shopping night is your only or best chance, that alone takes a year. Now, with a bit of bad luck and interfering events it can easily take 2 or more years (with nothing else to do), which was my problem posted initially.
PPS: And I was going for all objectives, partly, because I was curious if something extraordinary might happen if I do everything listed... but nothing happened, done, poof, there just were no objectives anymore :-D. This also could be changed and rewarded, at least with a popup or so, for the very few who invest this patience.
I'm still investigating as to what's actually going wrong, but just wanted to let you know that I'm looking into it.
And perhaps it's possible despite to also set this objective to 40 or 50 to make it less lengthy for those going for all 4 of them. Re-spec takes some days already and there is no special reward for doing all objectives anyway; players will rather start over to go for the steam achievements, if it takes real long.
The prospect of having to play like this for another year is absolutely not inviting.
Still, I wish all developers and store owners a very happy and above all healthy 2023. Cheers!
respec takes only 5 game days. there's no way you're hitting those objectives in a new game 5 days in. it is astronomically faster to respec your shop than to try to start over. Even in terms of real life time - which is actually faster, because you can just swap all your items over, open the store, immediately close the store, for 5 days straight, and BAM - you're 100% re-specialized into the new category.
If you know you need the shopping night, you could take it a step farther and immediately open -> close EVERY day all year until you get a shopping night. Is it cheesy? heck yeah it is. But it should work perfectly. Other than the debt and paying your completely optional and unnecessary workers, there is no shop upkeep, so there is nothing keeping you from spamming through days to get the achievement.