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There are a few things you can do, spamming promotion is one thing, then you have the media on top of that to grow your fanbase. The biggest challenge there is to manage your idols stamina vs the gain of followers.
At the start bankruptcy is your biggest enemy, but at some point you can easily get the money and then it is just of investing in the right stuff to maximize fan gain like a doctors office to help your break rooms and have more managers to keep pushing out those deals at a faster rate.
Thats probably the second time you have to top the charts
If this is the first time they ask you to do this and you have unlimited time to do it. Wait a little before releasing a single and then release it when base on the trends
https://steamcommunity.com/sharedfiles/filedetails/?id=2561059511
You can try different kinds of advertising but it's more risky. I think it's a quick solution to completing this quest though.
Some promotion types can increase sales per fan, while others can increase number of sales overall, so you can play with these to reach the goal easier. This runs into a risk of over/underestimating your sales, though, and wasting some money.
I'll try everyone's ideas and I'll try to build my fanbase, I finally reached a top 2, and I'm at around 140k fans, I'll keep going :)
It's crazy to see that some people reach that goal so early. It took me until September 2023 to reach that position and I barely made it:
https://steamcommunity.com/sharedfiles/filedetails/?id=2561299790
(the difference for the third place are quite shocking when comparing it with your numbers)
Fun-fact: I actually reached that position with the sister group whereas my main group barely reaches 60.000 sales. Maybe it's because I tend to stick to appeal the hardcore-crowd a lot more (Valkyrie Heart mainly uses lewd PVs and two times I even had a critical success).
By now I also have way more than 350k fans.
I'm in the middle of the second year, and I'm already selling more than 50k copies, and I'm taking things very slowly.
Try to increase your fans, increase your promotion stat, and give your idols jobs that generate fans. Don't forget to create media, they generate income and fans (but consume a lot of stamina.)
Also, use advertising, and boost it with your office research, it can give a huge boost to sales and new fans.
The café is a good way to make money and fans too.
Fans are great, fans are your best friends, especially in summer. Go get them' all
The best way to get new fans is to release new singles, since they essentially grant exponential growth in fan numbers early on. Especially handshake singles. If you release 2-4 singles on the same day, every 32nd day, with the first one being a group handshake you should be topping the charts about 6-8 months into the game, around spring 2022.
You'll need to seed some fans with daily promotion for the first few months so the exponents have something to work on, but after that it takes care of itself.
With 100k fans I've been looking at around 30k-40k new fans for that single, with sales of about 75k on a handshake release. This would immediately be followed up by the additional 1-3 digital releases (the first two or three times you probably don't have the cash for handshake releases and they would all be digital) which would yield moderately lower conversion of sales to fans, but act on the accumulated numbers. Overall 3-4 releases on a day were roughly doubling my total fan base on each release day in the early stages.
It may be due to differences in group policies? If it helps, here's what I did:
I picked one single type of pop/loneliness/cute and stuck to it until they all hit level 5 for the performance goal, then switched out for the better long term categories of pop/happiness/street.
All of that would be with fairly swift progress through the performances/promotions trees, I don't know if that matters as well. Typically 100k fans would be at around 4/4 in those, a couple of months in.
On the other hand that may not explain the difference at all.