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That seems unlikly... are you sure this is not Ubisoft saying that their storefront is getting more sales? It's also possible their just trying to save face in order to justify having Denuvo taking a cut from the sale for their service.
I personally can't play a total war game vanilla anymore. I use many mods to increase the life-span and feel of the games. Please implement it correctly CA or not at all. <3
https://www.youtube.com/watch?v=4GYSeXLr5sY
https://steamcommunity.com/app/779340/discussions/0/3491891042512272346/
https://i.redd.it/fhxw2onzump21.jpg
Short answer is: no, likely never.
Times have changed massively from back in 2000. In an age where pre-order culture has run rampant for good or bad day one sales aren't that important in the grand scheme of things for a publisher or developer. They usually have the money months or even years before release in some cases.
Regardless of how many times I end up disappointed and angry at CA for colossal ♥♥♥♥ up after colossal ♥♥♥♥ up I keep coming back because the sad truth is, there is no other gaming franchise like the total war series. You have the grand 4X games from paradox but they don't have the real-time battles. In a market where you have no competition there is no drive to improve or evolve so it just stagnates. Really sad and yet I have hope for Three Kingdoms. Them pushing the release back gave me a little faith. Hopefully it will be deserved.
Somebody has the risk of making a good month 1 release. And that person or group is the one that demands DRM. So at best you shifted the goalpost a little.