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But my main theory is gamers can develop a group mob behavior that when combined with everyone being anonymous results in a piling on effect so they can look cool and be one of the gang. It's why I've never been on twitter or FB. And once a trend starts either good or bad it continues and gains momentum, but mostly when it's negative because everyone just loves being negative online.
My suggestion to Valve would be: never allow anyone to review a game that didn't buy it, and no free copy reviews whatsoever (and if they returned w/in 2 hrs block their review as well, I've zero interest in reading an opinion of any game I deem worth playing based on 2 hours). I'd even go so far as getting CA to give a benchmark on how long an average player takes to complete a long campaign, and then I'd set that as a threshold below which you don't get to review the game. Sure people could idle their computer to get around it if they're determined to review bomb a game, but you know if I set it at 30 hours and you want to waste your system access in order to bomb, go for it.
This would weed out a decent chunk of the mob in the review section.
And while we're at it I'd also fix steam forums:
Every post costs you 1 steam point.
And you can only post in a steam forum for games you actually own.
Implement even 1 or 2 of any of the above and you're headed in the right direction towards taking back control from the mob.
Notably, 3K kept these elements except it does provide minor settlement garrisons.
1. lack of features, which i think is the big one. The campaign lacks interactivity; things like agents (as much as I hate them in some other titles), ambushes, varied religions, famous cities aside from London and York to a lesser extent. Insta-trade agreements (why bother adding trade to the game then?) The map is just kind of a dull place. there's little to do aside from move armies from point A to point B.
2. Unit variety. It's really poor. I don't mean needing different sets of armour and tunics. I mean that skirmishers from Ireland look and play exactly the same way as skirmishers from Kent. Shieldwalls every battle with identical troops. Historical? Perhaps. But it's a *game* and games need to transcend repetitiveness in some way even if that means bending rules like 'historical accuracy'.
3. Starting year. Playing Alfred the Great should have been a thrilling, edge-of-your-seat challenge. Lose one battle and the pagan vikings swallow your teetering kingdom. Sure AI Wessex would have struggled, but that's where scripting and AI bonuses step in and prop it up or something along those lines (i'm sure the developers could have come up with something). Instead, playing Wessex - what should have been *the* faction of the game - is a boring cakewalk.
4. Aesthetics and music. This is subjective, of course. But I think it would have had a subtle deadening effect. A few animated cutscenes with actual in-game models would have done wonders to bring my faction alive. The 2D art had a snappy aesthetic, but it also obscured the characters. Aside from real-time battles, I only ever saw my generals and FLs via those 2D dark ages animations. Sometimes never at all if they didn't fight. The 2D art needed animated models and 'realistic' portraits somewhere sometime to counter-balance the 2D stylism.
I confess that I dislike modern TW music. I just want to introduce its composer to percussion, rhythm and melodic resolution. And snatch that ♥♥♥♥♥♥ flute from their hands. Gods I hate that flute.
There are a few other things I could say. i especially agree with easytarget's observations about crowd behaviour. The recent positive review trends of this game would suggest that this game was dogpiled, not entirely unfairly due to its weaknesses, but there was an element of spite to it - that it wasn't the game to cater to specific tastes, so it was targeted.
TW players want more stuff to do in each game. This game's main game mechanic is giving us less to do.
If this game was stand alone from a different franchise people probably would have liked it.
As part of the franchise with great games like Shogun 2 in the past we want the franchise to take us back to great games like that and expand on all the stuff we could do. For me at least that is why I love 3 Kingdoms. First game since Shogun 2 that finally gives us back all the diplomatic options and gives the player a lot of little things they can do other than simple army building and battle fighting.
The whole premise of a simplified campaign just pisses me off to no end. Whoever came up with this stuff needs to be fired.
Thankfully though it seems like CA learned their lesson and when they make Medieval 3 it will have a fully fleshed out campaign with tons of gameplay options and diplomacy.
I am interested in reviews with less than 2 hours - because those are the ones that, at launch, say "the game doesn't fecking work because it's an unfinished broken piece of trash", which happens more and more often with fancy new releases.
Rather than blocking it, they should allow people to filter reviews even more.
But yes, people expect every total war game to be a massive blockbuster. Thrones of Britannia and Troy are basically just smaller spinoffs that have plenty of fun to offer on their own.