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As your perks have reached 100% in all gives you the ability to negoiate and sell houses for more.
Keep playing and buying , until you have done all jobs in all DLC then start buying.
Once you have bought all the houses and sold them then any house is now available to buy again and again.
Note if you want reach a particular family have a look at their likes and dislikes. Aim for their perks and likes.
Buyers are under the Laptop screen.
https://steamcommunity.com/sharedfiles/filedetails/?id=2460729628
If your bored with a house just sell it and buy another.
There will houses that can bring huge profits but are also expensive.
They start appearing in the Luxury DLC.
I have also spend well over 7 hours to "perfect" some house, maybe not to any exact buyer, but to as I liked. Sold it with -6000 loss.
I did build a house for every buyer in mind, Some I had to take few tries (That student was hard to get.) but apart from those, I have never built for any specific buyer.
I tend to build houses that I would like to live in, or houses that I would imagine someone would like to live in, And build based on that.
Every buyer always complains about something, sometimes the profit is very low. but I see that as rather irrelevant.
Yet I still have well over 10 million to splash around.
The Garden DLC helps too. If you follow a guide & get 100% on a guarden competition, it can increase your house sale by 50%.
If you have none of the DLC, I do believe that creating more rooms increases a house's value while open concept houses seem to annoy buyers. I think a sauna also brings the value up. Most buyers like it when you have more bathrooms & more bedrooms than what you started out with.