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Your userbase can't be THAT dumb....
Whales is the term. It's how companies can afford to release games as "free to play" - a small group of players pay bucketloads of money.
That also matches with what I was seeing. I was seeing high leaderboard scores, but it was always different people, not the same people over and over. That fits in just right with people using their saved-up arena refills for a shot at high leaderboards, and thus mythics.
Whales aren't really as common as most people here seem to think. Most freemium games earn 90% of their money from newbies in their first two weeks of play. I wouldn't be surprised if there was less than 100 Whales playing this (out of, I'm guessing, 50k people playing daily?)
Since you are the developer, I am sorry to interrupt this conversation but may I politely ask if the "Hyper Arena" achievements are broken or what exactly do you need to do to get them? I am asking as I have almost certainly passed there and even after checking others, nobody else tends to have it either.
They seem to be broken - the team is trying to find out if this is something they can resolve.
In that case and with your permission. Would it be okay to use the "Steam Achievement Manager" to 'grant' yourself the achievements then if you clearly did earn them and still wish to be complete and an honest player in the process?
I have a friend who has spent somewhere around the order of $4,000 - $5,000 on League of Legends.
He just likes the game, and has to have the skins.
Players like that are why companies do it. I /agree with "Whales" that's what they are.
A person will put money into something if they feel they get some sort of enjoyment out of it. That's business. Make something someone enjoys and they'll spend money on it at some point.
But what is about midrange, as where my wife and I are is at around $20-40 total dollars with maybe $10 a month. In the end, to just play for absolutely free is either flat out wrong or you are trying to play the game for free. If that is the case, you shouldn't really care as much is all but to people who paid around a full game price for this game ($20-40 dollar range) ...energy shouldn't be a problem as card trading is out and some people truly would like to play for a longer time without having a constant and annoying hold time.