MASSIVE price increase in 2024

[log233when]

In April 2024 the price of this game was HK$109 now(June 2024) it's HK$156, a 43% increase.
Why?

[miketsukami bo.]

IIRC, we haven't changed the base game price since release.

Steam increased regional prices at the end of 2022, though.

[rawWwRrr]

While Valve did in fact publish an increase to their suggested prices, the publishers would have had to agree to adopt them. Some opt in to track the suggested prices. Others don't.

art of rally's HKD price stayed the same after Valve's 2022 decision, until April 19, 2023 where the game's base price was raised from HK$109 to HK$156.
https://i.imgur.com/09QcpBt.png

Prices also increased on that date for the following currency/regions:
Russian Ruble
South Africa Rand
Indonesian Rupiah
Vietnamese Dong
Taiwan Dollar
Chinese Yuan
Ukrainian Hryvnia
Malaysian Ringgit
Philippine Peso
Indian Rupee
Thai Baht
Saudi Riyal
Brazilian Real
Peruvian Sol
Kazakhstani Tenge
Chilean Peso
Colombian Peso
Qatari Riyal
Mexican Peso
Japanese Yen
Uruguayan Peso
South Korean Won
New Zealand Dollar
Canadian Dollar
Australian Dollar
British Pound *
Norwegian Krone
Euro *
Polish Zloty
Swiss Franc

Analyzing the increases of all these currencies, I would presume that the publisher agreed to Valve's Suggested Pricing for all regions on that day, about 6 months after Valve updated them. So while the base USD price of the game hasn't increased since release, many region's comparable regional price was changed resulting in many increases.

British Pound was later reduced to -5% of Valve Suggested Pricing on May 18, 2023.
Euro was later increased to +2% of Valve Suggested Pricing on May 18, 2023.

[log233when]

Originally posted by rawWwRrr:

So while the base USD price of the game hasn't increased since release, many region's comparable regional price was changed resulting in many increases.

Many increases? I guess my assumption of price change on one date on only a few regions was wrong