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If there was reflection to real life: most people come to a mall with a "shopping list", or rather goal to get certain items. Especially if there is a supermarket at the location. This is the easiest crowd in many ways, they have already made their decision.
Some people come to get one item, but end up getting one or more items, depending what they see and for what price. To enable this kind of behavior customer "flow" is very important. This is the hardest crowd to please, but also the one that traditionally brings in the money.
Some people come to spend time. They quite often do not buy anything, but spend money on time sinks (especially food). This is a growing part of the shopping center crowd and most likely the only way shopping centers will survive the online shipping "crises".
Any if these can of course mix a bit.