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Check every item you have for what lowest price is offered, and pick out the good ones.
Then u cant craft. Most items are unprofitable to sell to NPCs till u get +xx% gold for them, but u can still sell most at market for better profit (certain items go even for insane ammounts of gold on market).
Right, forgot about that, but sold a good bunch of the frozen cores and those wings, for profit, too.
Maybe for an emergency cash boost, but it's nothing to get used to. You need a lot of gems later, and gold can be far easier made than gems, from what I've seen so far.
Yeah but im talking if you buy say the 3,000 gem pack then buy leather keys for 6 gems and sell them for 2 million each, not talking about people who aren't buying gems
Then you want to buy more gems, or work for them anyway, when you need them later?
Edit: I guess on the bottom line that's up to you and what play style you like. And anyone supporting the game is doing a good thing! :)
Actually magic key has better gem to gold value. And key fliping is insane helpfull at beginning, even single leather key at low lvl can boost u alot (shop size upgrades, bins/workstations upgrades, building investment...) and its affordable for every1 as it cost 6 or 7 gems (even single daily work order is worth 10M as u get more then 4 keys).
There's only one way to get xp; sell/buy stuff to/from your heroes in your shop.
You can check trade house for stuff that's up to 7 levels above them (they'll buy stuff at +/- 7 levels difference to their own), that does not cost too much more than base price, then sell it to a hero who will buy it.
Also check this:
http://forum.shopheroesgame.com/viewtopic.php?f=6&t=6726&sid=c061b787b7f0362908746b030e9e659b