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3.do trades with other lords.
2.get more Towns/castles/kingdoms
4. get Merchants level them up or go faraway from your kindom.
I hope this helped :D
Initially you will need the quickest builds to have the most impact.
Click on the treasure pot icon (bottom right of screen) to understand your income and expenditure and look also at each town for trade information too. Being on good terms with neighbours allows trade to flow.
If you have mining with a good return, then invest in that also, income will build turn on turn.
If you have too many castles, convert higher ones to cities, to gain a decent income. If you have low population peasant villages these will kill your economy, they aren't worth having and are better working for you as castles (most notably in Kingdoms Teutonic campaign). Ideally you want a ratio of 3:2 or even 3:1 Towns - Castles.
Don't purchase fancy expensive units, use the basic building blocks and a utilitarian policy. A cheaper highly interchangable force is better than one with a few expensive units that are hard to replace.
Use free garrison units in towns as they do not cost anything to maintain (usually militias) so right click the walls of the town/castle to see how many free units it can support. Manage your campaign strategy and limit your use of armies to 2-3 key armies until you have a kingdom sufficient to support more.
upkeep is deducted from your income every turn. so if you have +/- 1000florin/turn profit, and you buy a full stack of knights in 1 turn, your economy collapses.
build market, have your merchant conquer other merchant, sacking cities, are some of the way to make money.
oh I see you play Teutonic campaign, those knights are expensive...
Irrigation and farming is better for population growth, but that's a medium to long-term strategy. I think AR was simply trying to get his economy started...
Yes for Teutonic Order in Teutonic campaign, I usually go for pike and archer armies over Knights. The obsessive focus on Knights will kill your economy, there was a reason that they were few in number, they are mega expensive, particularly if you have other financial commitments to meet!
Also, make sure you have lots of Markets and Ports as those can greatly increase your trade income, also, focus on upgrading your mines to the fullest, as those can give you a nice big boost in income.
1)Antioch - Jerusalem , North Egypt- -Cyprus
2) Italy
3) Spain
4) Istanbul ,Tesalanoki ,Greece
5) trade ,trade,trade