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So the question is not correct, you must buy SA if you've enjoyed 1.1. That's the whole new and similar game at the same time. But you have to divorce and abandon your work to really dig into it, so be careful with what you are about to buy. )
Stupid career... taking all my playtime.
frankly, I am waiting until Space Exploration implements the new mechanics in their mod-flow, giving me the game I hoped this would be.
The key of space age is introducing mechanics for each of the new planets to make them play very differently.
On one, you go backwards (from "mining" finished products to more basic ones to be able to use them as ingredients), on another you have to be careful not to just let items sit on belts (or in chests) for a long time and instead just produce things that are needed, on platforms you lack the space but still have to have gun or rocket turrets (preferably while producing their ammo there as well)...
There is also the fact that not everyone plays with steam achievements being enabled.
Mods prevent achievements from synchronising with steam, console commands disable achievements and modes other than freeplay don't have achievements in the first place, so even if it's not a large portion, not everyone would have gotten the steam achievement even after reaching that part.
Long before space age, the game had already sold over 500k copies, even disregarding the extra players since then 5% of these would still be 25k people.
To be completely honest, everything you have mentioned are unknown values. One can only work with what stats are presented to them and the achievement percentage is quite literally the only thing we have to go by until devs would give us more stats.
5%, no matter how one can cut it, is still rather low number.
Like, imagine only getting 5% of your paycheck. Imagine only getting to eat 5% of your dinner. Or being able to fill your car up to 5% gas.
I know for instance I'm not gonna be adding to that percentage cause I am 8 hours into a new factory and I just found out that on average it takes about 50 hours to get to the DLC content.
That's enough time to finish most singleplayer games, by the way. It is enough to finish Blood and Wine expansion for Witcher 3. It is enough to finish the entirety of Tiberium Sun and it's expansion and entirety of Red Alert 2 and that games's expansion.
Add into it that the DLC itself costs as much as several games these days and yeah, it is a little bit disappointing.
Would have been nice if any of this was mentioned in the trailer or on the store page for the DLC.
Even if you happen to live in a tiny country, that's enough people to fill the street, and if you live in a large country that's more than enough people to cause severe issues due to over-crowding.
Similarly, if you had 5% of a billion dollars, you would be rich enough to live your whole life without having to worry much about money unless you spend lavishly.
5% is "only" 1/20th, but 5% of a large number is a large number anyway.
(Don't get me started on the price, it was announced even before we knew what it would be about that it would cost the same as the base game...)
I guess 5% is about perspective then. Good thing we are not talking about billions of dollars but rather, as you have said, at most 25k people.
Also the cost is only a problem when reaching any of the DLC content takes longer than finishing several high quality games one can buy for the same price.
This would not be a problem if there would be an option to starts at the point of the start of the DLC but this is sadly not an option for some reason.
Or if the DLC sped up Factorio's early game. It is rather frustrating waiting hours to reach logi drones again, which finally speed things up nicely.
15% of players have the "research with automation pack" achievement.
5% have the "build a space platform" achievement.
So at least 33% of active players (active at least once since DLC drop) have reached DLC content.
But that includes all active players who only own the base game. And that is hard to evaluate, but considering that the base game has been a better seller than the DLC since the DLC dropped, and considering that when looking at the Galaxy of Fame (players who have beaten the game) there's a lot of players who are there for beating 2.0 and not SA, it's rather safe to think that at least 50% of players who at least once loaded a SA game have reached new content.
And if you need 50 hours to reach DLC content, that is fine, to each their pace. But 50 hours is pretty average for fresh new players to launch a rocket in old 1.1, which is a much bigger challenge than launching one in SA. Anyone with some game experience that has in mind to get in space in SA to see new content will do it in less than half that, no matter how slow they are. There's an achievement for beating SA in less than 40 hours for a reason, it's tough, but very possible, much like There is no Spoon is. Again, I don't care how long you need to launch a rocket and make a platform. Take 200 hours if you need to. But saying that it takes 50 hours on average is just dead wrong.
Thanks for the correction, I really wondered why the "best sellers" looked the way they were all this time. But the point remains, a good chunk of the community (if you define community as "base game owners") has not loaded a SA game ever.
So saying "5% has reached DLC content" is misleading in many ways. Counting inactive players and players who don't own SA is choosing to ignore how things really are.
Edit: There are definitely some players not buying the duo nor only SA right now, but rather only the base game. That was and still is my point.