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Okay that is a bit too farfetched LOL
This is the only post I've seen in a long time which actually commends the dev. How is this not in the best interest of the game. Would you care to elaborate
the game is reasonably priced and extremely succesful, you don't have to jerk the dev for charging everyone full price for ever.
I mean, this is basic psychology and economic theory.
Sales reduce the price temporarily, which in itself is natural in an always changing market. F.e. If I buy hardware, I take the shop with lowest price.
But prices for games are usually fixed and sales are mainly an instrument to generate increase actual sales, after the market is saturated.
They could just reduce the price permanently with the same effect, but then the product would really look like it has lost value and customers bought for original full price feel more scammed.
It's also an instrument to create fomo, because you get lured into buying, because it's a chance.
And lastly, it increases the hype around a product, which would not be considered by most customers. Basically advertising.
In the end a sale is rather anti-consumer, but always has the impression, it's pro
Only thing that can be "pro consumer" is gifts but then it is not sale or you are not consumer anymore so^^
Because the only reasonable thing to do with items that use sales as part of their tactic is to consider their deepest discount as the real price of the game. The rest of the time they arbitrarily raise the price so some shmuck who doesn't know about it can be burned by that. Psychology have several studies that show that a sale sticker with "-20%" short circuits the logical appraisal of the actual value of the item for a lot of people, if not most. And of course I've been there. I can still be manipulated by it, but I do try quite hard to disregard the shiny sale stickers and look at the actual price and value instead.
The good thing is that a lot of the games that don't explicitly say they won't go on sale (because they actually priced the game by what they actually think it's worth, not following the advice Steam gives of "keeping promotions in mind" AKA setting the price higher so you can run sales later) allows me to wait, and by the time they run the sales I'm often not interested any more. So in that sense it's saving me money.