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回報翻譯問題
the main issue for prices of call of duty games/DLCs on steam (especially older ones) is not rareness of sale events, but low discount percentages.
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Its digital steam key
Activision is so over the top greedy and anti consumer. No way this game should be 40 dollars still.
https://www.humblebundle.com/store/search?sort=bestselling&filter=onsale&search=black%20ops
CoD series is indeed gigantic when it comes to sales figures and total revenue. but describing CoD being a triple A game as the only reason of these high prices is half-wrong, imo. there are many other popular AAA games where the prices get lower (until 30, or even 20 bucks) when about 4 or 5 years pass after the release date. some examples: battlefield 1, assassin's creed unity, far cry primal, witcher 3, GTA 5, rainbow six: siege, titanfall 2, PUBG...
there may be other small reasons, but the main one is, activision doesn't want the community buying older products and staying there, and eventually complaining about rampant cheaters or connectivity issues. once a game is no more in its prime, they just forget it and no longer provide a proper support. that's the result of yearly cycles and they want the playerbase gather around in most recent titles, for financial reasons. most customers just instinctively buy the newest game, if 1-month-old CoD (BO:CW) and 8 years-old CoD (BO2) has the same price of 60 bucks. well, actually BO:CW is cheaper now, as there is a 33% discount (40 bucks) on battlenet atm. you can check it if you don't believe me.
triple A games are rarely kept at 60 dollars/euros for 5 years, let alone 10 years. CoD series by activision is probably the only example of this pricing policy among triple A games in the industry. normally, once a game is no longer in its prime, and especially when a new game in same franchise has been out, then most publishers just slightly reduce prices of former game, to 40 or even 30 bucks.
some exceptions like paradox interactive strategies, and civilization series keep their release prices, but they do discounts more frequently and with higher percentages (66, 75, even 80) than activision. even being several years old, those strategy games are still updated as well, for both new content and bug-fixing. sports games with yearly cycle like FIFA, PES, NBA 2K, FM etc. just remove their older game from store, as soon as the new one is released, to force people buying the current one.
I have plenty of games on my account and closely monitor the prices on both steam and various stores, for the games I'm interested in. so I actually have some grounded experience of almost a decade, about pricing habits of different publishers. even EA and ubisoft are much more customer-friendly than activision in that regard (fair pricing for older games).