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1. Get a discord server and tell your friends about it and get them to share it around, advertise in different servers and just get people to join that then advertise your gmod server in that discord server.
2. You could also try some sub reddits as they allow advertising alongside other social medias like twitter or something maybe.
3. I think one of the most important things about advertising is you have to have a good impression if people were to join your server such as dont treat them like trash and make sure they have a good time if they are to join your server and that is how you can maintain a player base
There are so many ways to advertise your server you just have to be creative on how you do it