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If unlocking through BP were an option, there'd be false claims of P2W due to instant access to characters if purchased. While I like the sound of the idea, the function of such mechanic would only lead to complaints of P2W.
It could definitely be a selling point for potential customers that don't want to spend ~30.00 on DLC alone to have access to the entire cast. However, the game frequently goes on sale, with said chapters also being sold at a reduced cost.
I do like the idea, I'm not sure how possible it would be. The devs are quite generous already, with DLC anyway (The Last Breath, Anniversary Challenge, The Lullaby for the Dark, etc).
Games that offer an advantage over other players through a paywall are P2W, but usually that advantage is simply buying 'experience'. For example, if DbD started selling BP for legal tender; that'd be outright P2W. However, DbD doesn't sell advantages, it sells new mechanics (though said killers can be strong). Killers aren't sold becaue they're strong, they're sold because they offer a new game mechanic to the game. For both, survivors to survive against and killers to kill with. (This paragraph may be irrelevant to you, so disregard it, if you feel so.)
While I agree on the notion that making their DLC more accessible (unlockable), can lead to more potential customers, PoliticalToast has a point. When the devs work on a new killer, it's not a simple re-skin, they have to think about the killer's ability and how it can work in-game. They have to design new mechanics to keep the novelty. I believe they stated in a stream once, that designing a killer can easily take up to/at least 2 months. The devs are still working on the game, it's not a project they're done with, so to not pay them for their ongoing work is a bit of a disservice. I'm not claiming any DLC they release should be bought, I'm just stating that if a consumer would like to access said DLC, paying for it is a fair trade-off.
Cosmetics would probably be a better fit as unlockables than new chapters would. I still kind of like the idea of making new chapters more accessible, but making it free (even if it takes an incredible amount of time/BP) probably isn't the best option to do so.
The Splinters are currently the only option to play as any non-purchased killer, maybe they can expand on it. Every week in the Shrine of Secrets, X amount of Splinters will be randomly generated, costing Y amount of Iridescent Shards.
The Splinters would obviously need a rework with that idea. Something along the lines of "Using X Splinter unlocks X killer for Y amount of time." The Splinters shouldn't be offerings in this case, and unlocking the killer would mean players can invest BP into them. As a trade-off, their teachables should never show up on any of their Bloodwebs (30, 35, and 40). To circumvent the fact that their perks should be purchased from the Shrine if the character hasn't been bought.
That'd probably be one of the fairest ways to make new killers playable for free.