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Auric Cells are the new currency you will be able to purchase from the first party platforms. They will be used to unlock all characters (licensed and non-licensed) as well as used to unlock skins.
There are 5 packages of Auric Cells, available in June (500 for 5 USD, 1100 for 10 USD, 2250 for 20 USD, 4025 for 35 USD and 6000 for 50 USD) with the higher value bundles offering a better deal."
From: http://www.deadbydaylight.com/posts/2018/store/
Assuming it's not changed, but I don't think it would be.
5 $ - 500
10$ - 1.100
20$ - 2.250
35$ - 4.025
50$ - 6.000
Those prices are actually ludicrous.
First of all the devs basically made their DLC free so they HAD to add these transactions otherwise they would lose money which means no more DbD
Second these Auric Cells are only used for cosmetics so no one is forcing you to buy them.
And 4$ for only a Mask or a weapon.. hell no !!!
The devs have said that 25-30hrs of gameplay is enough to get the required Shards so you can either Grind and get the DLC for free or buy it on steam and get access to it immediately.
And the Auric Cells are only for cosmetics so its purely optional
10 USD - 1,100 (1:110)
20 USD - 2250 (1:112.5)
35 USD - 4025 (1:115)
50 USD - 6000 (1:120)
Why make the DLC free?
To spite Valve?